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Marketing or Selling Which is more important
By C.J. Hayden

A question I often get, from clients and students, goes something like this: I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated. And I know it's important to stay visible, so I do a lot of networking, but then I just end up with more names in the stack. How do I prioritize all this?

If you've ever wondered something similar, you may have lost sight of a very important truth -- the way to win the marketing game is not to collect the most leads; it's to make the most sales. Marketing activities that increase your number of sales are good, and activities that don't are bad, even if they bring in plenty of leads. If you d...
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