Saatchi And Saatchi Marketing Strategies

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Making your website an effective Marketing tool
By Frank Williams

In today's fiercely competitive and boundaryless market place many companies feel compelled to create a website. Peruse the Internet and you will see a variety of websites with varying degrees of effectiveness. Some are downright terrible, many are reasonable, and a few are exceptional.

How do the exceptional websites achieve this status? They do so by deploying what Global Marketing terms -- website discipline. Including on-going analysis of visitor or traffic reports, a maniacal focus on customer needs that infuse only rich, pertinent content and, finally, timely adjustments based on visitor feedback.

Can you make your web site exceptional? And how do you gauge your fi...
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