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Strategic Marketing and Tactical Marketing Know The Differences And Profit
By Marc Gamble

There's a HUGE distinction between Strategic & Tactical marketing. Your strategic marketing plan has to do with first developing something good to say", then determining how to say it well". Your tactical marketing plan is all about where and how you execute your message. Learn the difference and profit.

Most people mistakenly assume that when you talk about marketing, you're automatically talking about Tactical marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.

They fail to realize that the Strategic side of the coin - what you say, how you say...
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