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Are You Driving Your Marketing Like a Stuntman or a Reckless Driver
By Dan Hamilton

Dear Friend,

Ideally, you should drive your marketing like a wise stuntman and not a reckless driver. Prior to executing any daring stunt, a stuntman always studies and evaluates all the different parameters involved and all the possible scenarios with their associated level of risk.

Depending on whether the probabilities of success appear to be high or low, the stunt will be marked as feasible or not feasible -- nobody wants to risk loosing their life stupidly.

Once the stunt has been retained as feasible, the execution will be rehearsed many times. First on paper, then mentally. Over and over, the stuntman will go through the whole event an...
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