Marketing Strategies Of The Gap Inc

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Simple marketing techniques that increase business
By Frank Williams

In today's fast paced business climate, change is inevitable. Marketing people in touch with customers know that their customer today is just as likely a competitors' customer tomorrow. Gaining consumer loyalty is getting harder. Technology compresses product life cycles into months and sometimes weeks.

Information is more accessible, immediate and current through channels such as the Internet and the ubiquitous world-wide-web. And new innovation claims appear daily. All these factors create customer confusion.

Findings creative ways to retain your customers' attention is an on-going and complex marketing problem.

Long-term strategic plans and programs mus...
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