Marketing Mix Strategies

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Postcard Marketing Done Right
By Joy Gendusa

Say it with a post card. A well designed, colorful, high impact postcard in the mailbox of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign, which includes frequent post cards, is the perfect start to new sales - this is one of the key small business marketing strategies.

For the recipient:

�You don't have to open a post card!
�You see it right away, the bright picture is not hidden from view by an envelope.
�The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).
For the marketer:
�Save money. You can mail a post card 1st class for less than the cheapes...
[ Read Article ]

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