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Article Marketing Benefits Online Retailers
By John Doetsch

Strategically developing online content helps to ensure a small-business owner's success in both the short and long term.

Article marketing is a smart, comprehensive way to broaden the online presence of your small business enterprise. By posting articles to ezines, directories and newsletters, you can reap benefits ranging from new clients and a solid reputation to increased website traffic and heightened visibility.

At the heart of most successful article marketing is a comprehensive strategy known as Search Engine Optimization, a process through which keyword rich documents are published online to help to improve website traffic. Online marketers using SEO techniques choose...
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