Marketing Strategies Of Motorola Company

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Small Ads Produce Dynamic Results 4 Steps to Exploding Your Market With Small Ads
By Allyn Cutts

Dynamite comes in small packages... or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is it really true? Sure, the small advertisement doesn't have the luxury to of listing all of the benefits and cementing the deal. It does whet the reader's appetite for more information and clearly directs them to the desired info. Here are 4 easy steps to make small ads work for you.

1. One Product, One Target Let's face it, you don't have space to waste. Decide on your specific target audience and focus on one specific product. Keep it simple, direct, and powerful... a one-act production.

2. Let Your Headlines S...
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