Marketing Strategies For Coca Cola In Mexico

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Internet Marketing Strategy Is Working For SMBs
By Sally Falkow

According to the ISP Interland's Summer 2005 Small and Medium-sized Business Barometer, SMB's are getting a return from their Internet marketing strategy [http://www.expansionplus.com/news/index.html] - company websites are providing valuable leads and sales. 57 percent of business leaders surveyed said they generate monthly revenue through online purchases or offline purchases that were influenced by their website.

78 percent report their business is healthier - has a competitive advantage or stronger economic footing - because they have a website, and 76 percent say their website generates leads for their business.

Surprisingly, only 54 percent are using search engine op...
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