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Marketing Objectives for Your Web Site
By Bobette Kyle
Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder.
Think of your Web site objective as the big picture. It is the basis for a marketing plan and, in general terms, answers the questions:
"How can I use the site to overcome my business's main Internet related challenge?" and/or what is the purpose of my site? When setting marketing objectives, keep your site's business model and customers' decision-making stages in mind.
Business Models
The business model defines how your Web site fits into your business - how it will help your company grow. Direct revenue is a popul...
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