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Todays Definition of Marketing Has it Changed
By Bobette Kyle

With the continued proliferation of the Internet, the meaning of the word marketing also proliferates. There seem to be as many definitions of marketing as there are marketers.

Many see marketing as a series of tactics or gimmicks. Some push pyramid programs [multi-level marketing (MLM) or network marketing] as the way to successful marketing.

Others may say the Web has made traditional marketing obsolete. I say the Internet has expanded our capabilities, created new ways of doing business, and radically changed business dynamics. It has not, however, changed the foundation of marketing.

Basic, traditional marketing is as relevant as ever. The Four P's - product,...
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