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The Voice of Viral Marketing
By John Doetsch

Generating buzz through word of mouth will help drive greater sales and from your most important customers.

Viral marketing strategies can effectively generate traffic to your website by creating buzz-building campaigns that excite and energize your customer base. However, in order to most effectively execute a successful viral marketing project, it is important to build a significant understanding of your target audience to tap into their social and psychological network.

By creating articles or newsletters, for example, that resonate with your audience you will encourage loyal customers to share the useful information or unique advice with their family and friends. Indeed, viral marketing...
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