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What Ive Learned About Internet Marketing From Watching TV
By Kenneth Doyle

There are principles of marketing, and there are marketing strategies.

The principles of marketing have never changed. However, marketing strategies change all the time to reflect the marketing medium in which they're being used, and the products and services the marketers are selling.

One core marketing principle is to arouse curiosity within the target market by using a benefit laden Preview (or teaser) technique.
There is a LOT one can learn about marketing on the Internet - and the use of this curiosity/ teaser technique - by watching TV.

How does one do this? Watch TV sports shows.
These TV sports shows clearly demonstrate this time pe...
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