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Cleaning Up Your Marketing
By Charlie Cook

Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet (not to mention the garage and the attic)? If you are like most people, each time you come across a new marketing idea you try to adopt it and add it to your existing approach.

Strategies and tactics tend to accumulate and linger even when they may not be working as well as you'd like. Like the ill-fitting clothes that accumulate in your closet or the broken tools still in the garage, they are hard to get rid of, whether because of habit, emotional attachment or just plain not getting around to cleaning them out.

To improve your marketing, you'll need to clean out some old ways of working. While I d...
[ Read Article ]

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