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Massage Marketing Made Easy Marketing Plan for Therapists and Bodyworkers
By Elizabeth Fletcher Brown

Marketing is actually very simple. It involves telling people what you do, over and over and over. The key to successfully marketing your massage therapy business is consistency.

So, first, let's take a look at the difference between marketing a service and marketing a product.

Products are tangible.... you can touch and feel and see them before you buy. However, when a prospective client is considering coming to you for a massage, until they actually work with you they don't know for sure if you are the right person to help them with their specific situation or challenge.

It is for that reason that the first thing your pros...
[ Read Article ]

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