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Your Greatest Marketing Assets
By Kevin Dervin

Do you know what your greatest marketing assets are? Here's a hint: It's got nothing to do with a killer logo or a great web site. Two of the greatest marketing assets you posses can make all the difference in your results.

You might not think that you are a marketing and sales person, but if you own or work in a small business think again. When you're in business for yourself - whether you like it or not, feel like you're good at it or not - you are a marketing and sales person.

I tell my marketing clients and those that attend my various marketing presentations all the time that the two greatest assets you posses are your Attitude and Belief. When these are positive and show through your...
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