Developing Marketing Strategies

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The Worlds Biggest Small Business Marketing Myth
By Ron Abbott

There is a certain level of naivet� and optimism that comes with being a small business entrepreneur. The dream of being one's own boss and achieving success requires confidence, risk taking, and a little bit of insanity.

Having clear judgment and the ability to see the big picture is essential to bringing balance and creating a thriving business. However, we often get in our own way with preconceived notions and ideas about marketing which are untrue and lead to less than desirable results.

A prime example of this is the belief that one can create "perfect" marketing for their business. This attitude is the biggest small business marketing myth. There is no such thing as p...
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