Chanel No5 Marketing Strategies

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5 Reasons NOT To Have a Marketing Plan
By Bobette Kyle

Imagine your perfect customers -- the ones that will eagerly buy your products or hire you for premium pay. Imagine being able to bring those perfect customers to you and having them buy your products or services not once, but again and again. That's what an effectively executed marketing plan does. It reaches the people who want what you are offering, convinces them to take action, and keeps them coming back.

Sounds nice, right? So why doesn't every business have a marketing plan? Let's take a look at some of the reasons you may not:

1. We had a marketing plan once, but it didn't work. It isn't worth the time to put one together.

No marketing plan will work if you do...
[ Read Article ]

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