Business Marketing Strategies

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New Realities for EMail Marketing
By Lee Traupel

Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk!

According to recent figures, unsolicited bulk e-mail now makes up to 36% of all e-mail, up from under 8% just over a year ago. And, what's worse, more and more legitimate e-mail is not getting through to recipients due to Spam filtering taking place via ISPs and/or corporate networks.

Opt-in E-Mail Marketing 30K foot Picture

Opt-in e-mail marketing is clearly losing some of its effectiveness as a viable marketing tool mu...
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Circulation marketing strategies evolve
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The Tradeshow Marketing Company, Ltd. , a direct sales company that represents and markets unique consumer products in direct response TV and trade show demonstration sales environments, announced it has hired Paul Curhan as Vice President of Marketing and Product Management. Read More ...

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