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What Can The Super Bowl Teach Us Little Guys About Marketing
By Debbie LaChusa,

Did you know a 30-second spot during the 2006 Super Bowl cost a whopping $2.5 million? That's $80,000 a second!

But consider this: 90 million people tuned in to the game, and many of them did so just to watch the ads.

Why am I talking about Super Bowl advertising to small business owners and solo-professionals who are marketing on a shoestring budget?

After all, who can even begin to relate to spending that kind of money on marketing? I know I can't!
But you can learn from this marketing spectacle. Here are a few ways.

Lesson #1: Putting Buzz To Work

Super Bowl advertisers are taking advantage of the environment their...
[ Read Article ]

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